November 12, 2012 | Filed Under Cable, Elections, Entertainment, Fox Business Network, Journalism, Media, TV, Warner Todd Huston | Comments Off on
Fox Business Network’s Lou Dobbs Surges in October Ratings
-By Warner Todd Huston
Lou Dobbs sure had a great October. The Fox Business Network financial guru beat CNNBC’s Kudlow Report in both total viewers and that coveted advertising demo of viewers ages 25-54 according to Nielsen Media Research.
This is the first time any Fox Business Network program has won both key demos since launching in 2007.
For the month of October, Dobbs won the timeslot with an average of 172,000 total viewers, compared to The Kudlow Report which took in 169,000 viewers. In the demo, Dobbs scored a whopping 89 percent advantage over CNBC with 53,000 viewers to Kudlow’s 28,000. FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in both total viewers and the 25-54 demo since launching in 2007.
Amusingly, you can even see Fox Business Network’s press release celebrating Dobbs’ good fortune on CNBNC’s own website.
FBN also topped CNBC during its election night coverage. FBN’s Special Report: Election 2012 topped CNBC’s Your Money Your Vote by 2% in the Nielsen ratings. Neil Cavuto’s special election coverage showed a ratings growth of 176% in the demo compared to 2008, whereas CNBC was down 13% compared to their 2008 coverage.
Additionally, FBN’s special editions of Varney & Co and Lou Dobbs Tonight (5-7p) also earned a 48% demo advantage over CNBC’s 5-7pm Your Money Your Vote Squawk Box,/i> program.
As I’ve written before, Fox Business Network continues to grow and is now often besting its competition with viewers. This is a pretty amazing growth rate for but a five-year-old network.
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Warner Todd Huston is a Chicago based freelance writer. He has been writing opinion editorials and social criticism since early 2001 and before that he wrote articles on U.S. history for several small American magazines. His political columns are featured on many websites such as Andrew Breitbart’s BigGovernment.com, BigHollywood.com, and BigJournalism.com, as well as RightWingNews.com, RightPundits.com, CanadaFreePress.com, StoptheACLU.com, AmericanDaily.com, among many, many others. Mr. Huston is also endlessly amused that one of his articles formed the basis of an article in Germany’s Der Spiegel Magazine in 2008.
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