Google


The NRA’s Media Strategy, Is It Working?

January 29, 2013 | Filed Under 2nd Amendment, Bill of Rights, Conservatives, Constitution, Gun Control, Guns, Journalism, Media, Media Bias, NRA, Regulation, Warner Todd Huston | Comments Off

-By Warner Todd Huston

The newest efforts to ban guns being undertaken by Democrats and President Obama demands response and the National Rifle Association isn’t lying down on the job. But is the NRA’s media strategy working?

For about a week after the murders of 26 school children and teachers at Sandy Hook Elementary in Newtown, Connecticut, the NRA was sensibly–and respectfully–silent over the incident. But after allowing a suitable time to go by to allow some grieving to take place, the NRA came out swinging with a few ideas on what to do about guns, one of which was to place armed guards in our nation’s schools.

Immediately the left skewered the NRA for the suggestion, even though the President himself later proposed something similar–and was criticized for it from his own side.

Next, on December 23, NRA CEO Wayne LaPierre went on NBC’s Meet The Press and the result didn’t seem to help the NRA’s cause much. LaPierre’s appearance was widely panned by the whole of the Old Media establishment, but also by some of the center right. The most cringe worthy aspect of his Sunday morning show segment was his awkward attempts at humor over this serous topic. When appearing on TV to talk about firearm abuse, one might be best warned not to try and be funny when murder is the topic of discussion, especially when it’s the murder of children.

The NRA followed that initial roll out of its argument with a video ad calling Obama a hypocrite for using armed guards himself and for sending his children to a school that had armed guards even as he and his party scoffed at helping to supply America’s children with such heightened security.

Once again the leftward media slammed the NRA. Almost to a man the Old Media attacked the NRA for bringing the President’s children into the political debate.

While many on the right thought the ad hit the right note, even some inside the NRA’s inner circle thought that the video ad was “ill-advised.” Late in January, for instance, Jim Baker, the head of the federal affairs division at the NRA’s Institute for Legislative Action, positioned himself as one that wasn’t happy with the ad.

“I don’t think it was particularly helpful, that ad,” Baker said in a telephone interview with Reuters wire service. “I thought it ill-advised.”

“I think the ad could have made a good point, if it talked about the need for increased school security, without making the point using the president’s children.”

Others on the GOP side of the aisle also spoke out against the ad. Opportunist New Jersey Governor Chris Christie slammed the ad saying it was “reprehensible” to use the President’s kids to make a political point.

“To talk about the president’s children, or any public officer’s children, who have–not by their own choice, but by requirement–to have protection, and to use that somehow to try to make a political point is reprehensible,” Christie said.

Since his widely panned appearance on NBC’s Meet The Press, NRA CEO Wayne LaPierre has stepped back a bit allowing most of the media work to be done by David Keene, the organization’s President. It has, however, been announced that LaPierre will testify before the Senate Judiciary Committee on January 30 as that body works toward mark up on the Democrat’s newest gun ban bill.

One thing is sure, no matter what the NRA has done with it’s media response, membership is way, way up. Whether the NRA has a successful media campaign or not has not stopped over a quarter of a million of new members from joining the nation’s preeminent Second Amendment-supporting organization.

At the very least, the principles and ultimate work of the NRA is certainly supported directly by somewhere around four million Americans and counting not to mention millions more that haven’t parted with dues money. Various polling firms seem to verify this by finding that even after Sandy Hook, the NRA has not lost its support from the general public. So, the NRA is still in the good graces of most Americans despite its less than effective media campaign.

There have been mistakes made in the NRA’s media strategy, a major one of which seems to have been putting Wayne LaPierre up as the group’s public face. Perhaps, though, the NRA has done as well as it could when taking into account the fact that the entire Old Media establishment has lined up against it no matter what it does.
____________
“The only end of writing is to enable the reader better to enjoy life, or better to endure it.”
–Samuel Johnson

Warner Todd Huston is a Chicago based freelance writer. He has been writing opinion editorials and social criticism since early 2001 and before that he wrote articles on U.S. history for several small American magazines. His political columns are featured on many websites such as Andrew Breitbart’s BigGovernment.com, BigHollywood.com, and BigJournalism.com, as well as RightWingNews.com, RightPundits.com, CanadaFreePress.com, StoptheACLU.com, AmericanDaily.com, among many, many others. Mr. Huston is also endlessly amused that one of his articles formed the basis of an article in Germany’s Der Spiegel Magazine in 2008.

For a full bio, please CLICK HERE.

Tags: , , , , , , ,


Leave a Comment

If you would like to make a comment, please register to do so. I hate to do that but there are so many spam-bots out there that deleting spam comments would be a full time job if I were to just open it up for anyone without asking them to jump through a few hoops first.

You must be registered and logged in to post a comment. Anyone can register. No registrant's information is kept, used, or sold. CLICK HERE TO REGISTER

Social Networking


Help the Soldiers!



American Genius

Our Founding Ideas

"Governments are instituted among men,deriving their just powers from the consent of the governed." Declaration of Independence July 4, 1776





Enter your Email


Preview
Powered by FeedBlitz

Subscribe in a reader




Recently Written

  • Eric Khon Slams Rich Miller as Anti-Capitalist
  • Chicago Math: Three is Only Two
  • Eating Their Own: Union Wants to Unionize Extremist, Left-Wing Media Matters, Website Owners Furious
  • Fox News to Explore the Mysterious Disappearance of Jennifer Kesse
  • 2014 Illinois Tea Party Tax Day Tea Party Rally in St. Charles
  • Writer Huston: Long Road Ahead for GM, But Don’t Count It Out
  • POLICE STATE: Feds Still Buying Tons of Ammunition
  • Pistol Turned to ‘Submachine Gun’ By Clueless Media
  • The Launch of the Black Conservatives Fund #SayItLoud Campaign
  • Church Wastes $22K On Metal ‘Homeless Jesus’ Statue Instead of Homeless


  • What THEY Say:
    Foreign News In English




    Click HERE for information
    on my fedora collection.
    Antique Stetsons, hat history...



























    Contact Us

    Email Publius' Forum

    Archives

  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • January 2006
  • December 2005
  • November 2005
  • October 2005
  • September 2005
  • August 2005
  • July 2005
  • June 2005
  • May 2005
  • April 2005
  • March 2005
  • February 2005
  • January 2005



  • Add to Technorati Favorites


    Clicky Web Analytics