Evidence Shows ‘Kaepernick Effect’ Hits NFL Hard As Ratings Continue to Plummet

October 20, 2016 | Filed Under 1st Amendment, Anti-Americanism, Constitution, Democrats/Leftists, Entertainment, Ethics, Liberals, Patriotism, Progressives, Rights, Sports, Warner Todd Huston | Comments Off on

Evidence Shows ‘Kaepernick Effect’ Hits NFL Hard As Ratings Continue to Plummet

-By Warner Todd Huston

As week six of the National Football League’s 2016/17 season passes, it has become clear that ratings have cratered as fans tune out by the millions. There are many theories about why this has happened, but the one commonality is the fan’s rage over the anti-American protests now seen weekly during the national anthem started by San Francisco 49ers secondstring quarterback Colin Kaepernick.

Kaepernick started his anti-American protests in the very first week of the NFL’s new season. He quickly explained that he could no longer stand at attention when “The Star Spangled Banner” was played at games. It was, he said, because the U.S. is evil and filled with white racists. Only hours passed before millions of fans let Kaepernick and the 49ers know just what they thought of his anti-American statement.

“I am not going to stand up to show pride in a flag for a country that oppresses Black people and people of color,” Kaepernick explained to “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

His protest soon spreading like wild fire throughout the NFL as player after player decided that the U.S. was too evil to honor by standing for the national anthem.

This is all rather interesting for the fact that Colin Kaepernick, born of mixed race parents who abandoned him, was adopted by a white family and given all the advantages a child could be given. Even as he claims that white America is so racist that minorities can’t get ahead, he nevertheless seems to have done quite well for himself — and at the hands of those very white people, too boot.

While many anti-American actors across the nation have applauded Kaepernick for his actions, TV ratings for the NFL have plummeted. And fans have spoken in other ways than just tuning out, too.

A recent Rasmussen poll found that 32 percent of the adults surveyed said that they have stopped watching pro football because of the protests while only 13 percent said they are more likely to tune in because of the anthem protests.

Additionally, more women than men said they are tired of Kaepernick’s Black Lives Matter protests with 29 percent of men saying they are less likely to watch pro football compared to 38 percent of women who noted they were uncomfortable with the protests.

Another poll, this one from Quinnipiac, found that 54% of Americans disapprove of Kaepernick’s protests. Among whites, that number climbs to 63%.

Polling aside, the ratings have proven that fans are sick and tired of controversy interrupting their football enjoyment. Television ratings have been tumbling to new lows each and every week.

The ratings for Week three’s Sunday game between Chicago and Dallas measured in at 12.9 in the Neilsen ratings. This is down from the previous Sunday’s 13.7 and that was down from week one’s 13.9 rating. Ratings also dropped by 18 percent over week three from last year for all the midday regional games, according to Sports Business Daily.

The ratings for Monday Night Football were even worse. The game between Atlanta and New Orleans received a low 5.7 rating. It was a 38 percent plunge over the same week last year.

The protests haven’t made Kaepernick as well liked as some would like to think. Since he started his rants against America, he has become the most hated player in the NFL.

Kaepernick also continues to take his anti-American comments off the field, as well. Several weeks ago, for instance he launched an attack on the U.S. by slamming Donald Trump’s “Make America Great Again” slogan.

“He always says, ‘Make America great again,'” Kaepernick said. “Well, America has never been great for people of color and that’s something that needs to be addressed. Let’s make America great for the first time.”

Sadly, Kaepernick’s hate for the country has infected other sports, and even to high schools, as others emulate his anti-Americanism.

In the end, is it really any wonder that many football fans who tune in to get away from their every day worries and enjoy a game are so disgusted with these constant political rants that they turn the games off?

But not every football player has joined Kaepernick with his hate for America. Take Connor Brewer of the Millikin University football team who decided that he just couldn’t join his entire team who decided to join Kaepernick in his attack on America.

The university initially put out a statement patting themselves on the back for their brave, brave statement against the country. But as Fox News reporter Todd Starnes noted, Connor just couldn’t disrespect the national anthem that way.

He alone took the field to stand for the anthem while the rest of his team sat back in the locker room while the anthem played.

As Starnes said, “That young man is an American patriot.”

Apparently so are millions of football fans who have decided that the NFL is no longer an important part of their lives.
“The only end of writing is to enable the reader better to enjoy life, or better to endure it.”
–Samuel Johnson

Follow Warner Todd Huston on:

Warner Todd Huston is a Chicago based freelance writer. He has been writing news, opinion editorials and social criticism since early 2001 and before that wrote articles on U.S. history for several American history magazines. Huston is a featured writer for Andrew Breitbart’s Breitbart News, and he appears on such sites as,, BizPac Review, and many, many others. Huston has also appeared on Fox News, Fox Business Network, CNN, and many local TV shows as well as numerous talk radio shows throughout the country.

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